
The J.Crew Fit Assistant
The chat prototype that moved J.Crew from buy to build
Geoff Allman
I design and build digital
experiences
end to end:
strategy, UX, code.
Currently Head of Product
Design
at J.Crew & Madewell.

The chat prototype that moved J.Crew from buy to build

An AI workbench I built to develop ideas, build projects, and generally run my life

A production-quality prototyping environment for designing with code

A redesign strategy to make J.Crew and Madewell feel more premium without sacrificing KPIs

Designing J.Crew’s native iOS app from zero to one, then scaling the platform across brands

An AI chatbot with all the island tea

An essay using the Kim Kardashian v. The Judd Foundation lawsuit to explore the functionality of celebrity