The J.Crew Fit Assistant
An AI commerce prototype that turned fit uncertainty into a product strategy J.Crew could evaluate, trust, and build
Geoff Allman
Designer,product leader& builder.
Making digital products with personality.
I'm currently Head of Product Design at J.Crew & Madewell.
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Elevating E-Commerce
A redesign strategy for making J.Crew and Madewell feel more premium online without asking the business to fly blind
J.Crew & Madewell Apps
Designing J.Crew’s native iOS app from zero to one, then scaling the platform across brands without flattening either one
J.Crew Sandbox
A production-quality prototyping environment for turning design intent into working ecommerce interfaces before the roadmap hardens
Harkness for Claude Code
My custom context system for AI collaboration, built to make knowledge compound across projects instead of resetting every session
The Oracle of Fire Island
An AI chatbot with all the island tea, and personality to boot
Rearranging the Cultural Furniture
An essay using Kim Kardashian and Donald Judd as ciphers for celebrity as product design